Monday, November 24, 2008

Interview with a Manager



Entry 1: The Manager


"My interview with Muhammad Khusaini"


In the backroom of Starbucks, away from the cosy, understated glamour and rich coffee, employees or ‘partners’, prepare themselves for work. A flurry of green aprons and steamy, dishwasher-fresh mugs crowd the area.

Nestled in a cramped corner, and hunched over the backroom vault is the shift manager of the day, Muhammad Khusaini.

Muhammad Khusaini, or “Khus” as his partners affectionately refer to him as, holds his position of Starbucks shift manager with pride. Being only 24, he commands a team of 6-7 baristas at a time, coordinating the roles and movements of each individual.

“ Besides running the shifts on a daily basis, I have the secondary task of ordering stocks for the store. I also oversee partner development.” He says, sipping on his double iced grande hazelnut latte, crunching numbers while setting up a till for the register.

Tall and lanky, characterized by his cheeky grin and his sense of humour, ‘Khus’ is often seen performing tricks with plastic cups behind the bar, bringing a smile to both his valued customers and his esteemed partners.

When asked about the difficulties he faces as a manager, Khusaini folded his arms, tapping his chin slightly, taking a step back to deliberate.

“ Personal development is something that’s hard to come by. For me as well as my partners. It really depends on the situation of the store, but the delegation of partners is a challenge for me.”

Pausing for a moment, he adds. “ Oh, and understanding partner behaviour- that’s very important to me, but it takes time that I don’t have sometimes.”

How does he overcome these matters? The young manager seeks advice from the higher-ups of course. Khusaini often seeks advice from his seniors, as well as the district store manager. Besides this, he also takes a more personal approach, socializing with store partners on and off the floor. He observes their tendencies, and habits, taking mental notes for future reference.

Referring to his style of management as “ Being on the ball, but keeping the ball running.” He goes with the flow, embracing a relaxed and almost personal style to his work.

“ To me, a great manager has to be well aware of his store situation, both inside and out. Even if he is not there 24/7, the operations still have to run smoothly. A manager should command respect, though it shouldn’t only be that way because of his position. He should gain that mutual respect through his performance and attitude during work.”

That being said, ‘Khus’ enters the floor, greeting a customer loudly as she walks in the glass doors, re-assuming his position proudly, ensuring yet another shift runs smoothly.

Sunday, November 23, 2008

Recruitment Ad

Assignment: "Write a recruitment advertisement for Media Biz Advertising, for the position of Account Executive. You should include all the important and necessary details."


Media Biz studios is looking to hire an eager and motivated Creative Digital Account manager.

  • Qualifs: Undergraduate degree (or equivalent)
  • Contract: Permanent
  • Hours: Full-time
  • Salary: Up to $35,000 per annum, plus benefits.

The Company

An Award winning creative, integrated marketing and advertising agency. Digital Media, Experiential, Advertising, Direct and Promotional marketing are just some of the ways they push to change consumer behaviour to grow client brands.

Totally creative and ideas led, with a focus on challenging the status quo and pushing the boundaries of established practices! The Digital Media team has gone from strength to strength with major campaign successes and year on year massive growth in billings. The Team wants to push this success further and you will be essential to this! A truly inspirational place to work.

The Role:

We need someone who can work autonomously as an Account Executive, yet work within the Digital MediaBiz Team, alongside the intergrated agency offline account, creative and production teams.

Reporting to the Head of An autonomous Digitally- Savvy Account Manager to work within the Digital Team and alongside the integrated agency offline account, creative and production teams. Reporting into the Head of Digital MediaBiz, your role is to take responsibility for the digital deliverables across the agency.

Responsibilities include:

· Project briefing and management: Taking creative briefs from clients, making recommendations, asking questions and ensuring stakeholders and internal teams are accurately and clearly briefed on requirements. Manage the advertising process; ensure budgets are adhered to, chase for status reports from every team and feedback to clients regularly.

· Campaign strategy and competitor reviews: the majority of this role is developing and project managing the overarching strategy for client brands. Gaining insight from audience research and in depth competitive reviews you will be responsible for the execution and conceptualisation of campaigns.

· Client meetings and presentations: you will be a strong relationship builder and communicator with the savvy and gravitas to represent the agency to clients and recommend innovative digital ideas.

· Business development: growing the expertise of the digital team; developing client relationships to work on more sectors within the existing client base.

· New business pitches: you will be a major contributer to the growth of the digital sector. With a challenging billings forecast set for next year, you won't be shy of working towards challenging targets! Motivated and genuinely results driven, you will need to focus on details, as well as the big brand picture.

· Agency education: you will contribute to the workshop 'Digital Wednesdays'; teaching both internal colleagues and external stakeholders about the digital space, and the digital team.

Your Profile

· You are evangelical about Digital work! You have strong opinions and convictions; you strive to defy convention.

· Digital savvy - you are completely up to date with current trends within the digital space. With a working knowledge of campaign micro sites, display, banners, what makes a good email, appropriate use of social media, you'll need to know Adobe Dreamweaver inside-out!

· You will relish a challenge and be entrepreneurial in spirit - you will have a positive, winning attitude that will contribute to this agency becoming the best.

· You will have experience in digital account management in a 360 degree creative advertising environment, or a digital savvy PR and marketing professional. Your background could be an eclectic mix of Online / offline media, agency experience as a media planner/buyer, or an account handler from an advertising agency. Crucially you are intelligent, and detail focused, your mantra is "Performance = Attitude^2."


If this sounds like you, apply now!

Email a hard copy of your resume and cover letter to: ChrisSeah@mediab.com.sg

For any further inquiries please email Helpdesk@Mediab.com.sg

Digital MediaBiz Advertising
76 Jalan Jamal S(345676)
office: 64993990
HR@mbiz.com.sg


Wednesday, October 22, 2008

All Riiiight


Got this bitch set up for MMP.